About 450 directors and managers from some 150 member companies and numerous guests met in the capital to share experiences, learn about new developments in workshops and discuss success factors for their own businesses. More than 30 different lectures, workshops and practical forums about key trends, developments and conditions for management, marketing and sales were on offer. EASY SOFTWARE AG was also an active participant in the event. On the subject of practical tools, Olaf Westmeier, EASY SOFTWARE AG Key Account Manager, lectured about “Streamlining Processes.”
While the strategy panels, experts and practitioners discussed or lectured about future conditions and business models, new services, need for content or the Internet, the practical tools were about cooperation, best practice examples from other industries and concrete offers to further optimise individual operations or sales. Accompanying the industry meeting, the VDAV Trade Fair 2015 was held at the Maritim Hall. Here, service directory media industry providers and suppliers presented their products, services and services.