Introducing a new product is a technological challenge. But sales, marketing and customer communications are just as important – and must all be precisely tailored in line with the launch. Providers and sales partners are most successful when they pull together.
A strictly timed launch
When it comes to the launch of the EASY ECM Suite, this is precisely the case. EASY is leaving nothing to chance here, and is working closely with partners – to everyone’s benefit. For, just like the Suite itself, the sales and marketing model is transparent, understandable and coordinated.
Communication across all channels
Thus, for example, EASY has made the price list for the release of the ECM Suite clearer and more user-orientated. EASY is utilising all available channels to communicate the product benefits to customers. EASY is, of course, also planning a training package for partners, which will allow them to market and implement the solution in the very best and most effective way.
Know-how transfer as a key to success
Only those who know a product inside out can explain it and sell it. Events, webinars and calls are, therefore, as much a part of the parcel of instruments used during the EASY ECM Suite launches as a sales box with PowerPoint presentations, white papers, demo configurations and a showcase for a standard customer meeting. In addition, EASY is providing support with expert articles and the new ROI calculator on the EASY website.
Important for partners: The more success stories that they can publish together with EASY, the better. However: Silent successes are only of limited use. You need to talk about them. That is why EASY is continuing to provide a form which customers and users can use to declare that they are happy to be used as references. Note that references do not have to provide a long, editorial piece. The EASY partners who work to get their customers acting as active messengers for EASY on XING, for example, to like and recommend EASY blog articles, or to post a statement on the EASY Facebook page, will be improving their chances in every subsequent sales meeting.