The decision has been taken: this year EASY SOFTWARE AG will not have its own stand at CeBIT. Instead you can find us in the BITKOM ECM Solutions Park in Hall 3, along with other companies from all ECM areas. Lying behind this strategic decision is the conviction that the branding and image transfer of EASY SOFTWARE AG can be achieved with greater benefits in other ways.
“We have always felt very comfortable when we had our own stand at CeBIT, and we have also achieved great success with it. But the fact also has to be considered that the number of visitors to CeBIT is considered to have continuously declined over the past few years. Consequently we believe that we can get much closer to our customers and partners with local, targeted information sessions”, Peter Rollepatz, the market communications manager at EASY, informed us. Currently, the market communications department is working together with the sales and distribution team on a novel road-show concept, about which we will also keep you informed in the columns of this newsletter.